What new cultural, social and spatial paradigms can emerge from the intersection of the physical and the digital platforms that ground our contemporary lives?
World Wide Storefront — WWSf — is a mode of action; its aim is to unveil, produce and discuss experimental cultural works on a global scale from local points of view. By using the ability of contemporary means of communication to join space, undo place and avoid time, WWSf provides leadership in imagining future modes of global cultural production through digital and physical realms.
For the inaugural edition of World Wide Storefront, ten projects selected from an open call by an international jury, simultaneously present, for a two-month period, site-specific performances, exhibitions and events. Selected for their ability to produce alternative platforms within local contexts, the projects' scale of operation and action range from a transoceanic traveling artist residency, to food market spaces, to urban interventions in foreclosed ancient structures, to the construction and inhabitation of residual spaces and infrastructures in the city.
Visitors to the Storefront gallery space in New York are able to access the projects through augmented reality applications and a digital portal onsite. Audiences can also access projects through a newly designed wwstorefront.org website.
Contrasting with an intangible layer of digital content that connects the visitor
to the activities of the 10 worldwide locations is Situation NY, a site-specific installation by artist Jana Winderen and architect Marc Fornes in Storefront's gallery at 97 Kenmare Street. Reflecting on the contemporary conditions emerging between the digital and the physical realms, the collaboration of Winderen and Fornes, collapses sound, light and form in an object with intrinsic sensorial behaviors, inviting visitors to question the properties of matter and the built environment surrounding us. The installation is a vibrating sound experiment that aims to transform the architecture into animated sensible form. Conceived as a sound object that absorbs and contrasts the site specificity of the Storefront Gallery with abstract, spatial, formal and acoustic variations and compositions, Situation NY raises questions about context, sensorial readings, estrangement and the uncanny tangentially resonating with contemporary debates around the ontology of objects.